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readership profile |
Buying Business Travel has a highly targeted circulation totalling 15,262 with a readership in excess of 35,000.
13,644* copies are distributed specifically to travel and meetings buyers, decision-makers and arrangers, in companies and organisations ranging from multi-national corporations to small and medium enterprises (SME's).
Buying Business Travel is also distributed to 1,618* travel agency managers and front line staff, all of whom work in IATA licensed companies specialising in arranging business travel.
*(Source: businesstravelnet.com and Buying Business Travel Survey 2007)
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TRAVEL AND MEETINGS RESPONSIBILITY (readers may have multiple roles) |
| Buy or manage travel for company |
56.8% |
| Buy or arrange conferences and meetings | 46.6% |
| Set company travel policy |
27.5% |
| Make travel bookings |
22.7% |
| Set Company travel budgets |
34.8% |
| Business travel agent |
10.6% |
| Other travel industry |
6.3% |
| Others |
4.1% |
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COMPANY ANNUAL TRAVEL SPEND |
| up to £100,000 |
13.9% |
| £100,000 - £250,000 |
14.3% |
| £250,000 - £500,000 |
11.4% |
| £500,000 - £1m |
15.3% |
| £1m - £3m |
16.7% |
| £3m - £5m |
13.5% |
| £5m plus |
14.9% |
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TYPES OF BUSINESS (excluding travel agents) |
| Financial |
19.0% |
| Manufacturing/Engineering |
11.8% |
| Telecommunications/IT |
10.9% |
| Services (legal, marketing etc) |
10.3% |
| Travel Industry |
6.3% |
| Retail and Wholesale |
7.1% |
| Utilities |
6.8% |
| Media and Online |
6.7% |
| Public Sector |
5.9% |
| Non-categorised |
15.2% |
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COMPANY TRAVEL DESTINATIONS |
| UK domestic |
60.8% |
| USA/Canada |
56.7% |
| Western Europe |
54.% |
| Middle East/Indian sub-continent |
38.9% |
| South East Asia |
36.8% |
| Republic of Ireland |
19.3% |
| China & Northern Asia |
21.3% |
| Central/Eastern Europe |
28.2% |
| Australasia |
22.9% |
| Japan and Korea |
20.7% |
| Scandinavia |
21.6% |
| Africa |
18.8% |
| Central/South America and Caribbean |
13.7% |
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COMPANY EMPLOYEE NUMBERS |
| 1 - 100 |
22.2% |
| 101 - 250 |
20.6% |
| 251 - 500 |
16.8% |
| 501 - 1000 |
19.5% |
| 1001+ |
20.9% |
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