|
|
|
introduction |
THE COMBINED TRAVEL BUDGET SPEND OF THOSE COMPANIES WHOSE EMPLOYEES HAVE DIRECT TRAVEL RESPONSIBILITY AND RECEIVE THE MAGAZINE IS IN EXCESS OF £12 BILLION*
Buying Business Travel magazine is the multi award-winning corporate travel magazine, with our 35,000 readers responsible for over £12 billion worth of corporate travel spend. If you are looking at targeting the UK corporate travel sector then Buying Business Travel is definitely worthy of serious consideration as part of your overall marketing mix.
We provide our readers with a wealth of information including the latest news, product and technology information, destination reports, hotel news and travel management information.
There is no shortage of information in a rapidly evolving market place, but few places where you can find it all in a one-stop shop. Buying Business Travel is one such place.
reaching your customers
Buying Business Travel has a highly targeted circulation totalling 15,262 with a readership in excess of 35,000.
13,644* copies are distributed specifically to travel and meetings buyers, decision-makers and arrangers, in companies and organisations ranging from multi-national corporations to small and medium enterprises (SME's).
Buying Business Travel is also distributed to 1,618* travel agency managers and front line staff, all of whom work in IATA licensed companies specialising in arranging business travel.
targeted circulation by Job Function
| Procurement/Purchasing |
4,783 |
| General Management |
2,292 |
| Secretary/PA |
2,067 |
| Financial Management |
1,539 |
| Facilities/Admin/Operations Management |
1,048 |
| Human Resources |
1,092 |
| Sales/Marketing |
823 |
| Travel Agents |
1,618 |
| Total Circulation |
15,262* |
 |
*(Source: businesstravelnet.com and Buying Business Travel Survey 2007) |
what our advertisers say
"Buying Business Travel magazine quickly established itself as a leading publication and we at Radius - the global trading company - have found that awareness and interest in us has grown considerably since working with BBT. We have established the magazine as our premier UK media route."
MARIA UDY, GLOBAL MARKETING AND BRANDING
"Budget Rent-a-Car have been working extensively with Buying Business Travel over the last 18 months to help us re-establish our brand in the minds of valuable corporate travel buyers. We have been delighted with the results so far. The magazine is one of the few each month that makes its way in to the briefcase as opposed to the round filing cabinet under the desk."
ANDY LEWIS, MARKETING MANAGER - EMEA
"We see Buying Business Travel as an extremely important part of our UK marketing strategy. The magazine has grown impressively over the past few years and represents an authoritative voice for both buyers and suppliers alike in the business travel market. You will see the magazine in almost every office that you visit in the course of doing business in our industry. That is why we at AirPlus International continue to see it as a valuable medium through which to communicate our message to the industry."
RUTH REINICKE, PR AND MARKETING MANAGER, UK
"We have inserted Business Travel Show visitor tickets into the editions preceding the last three events. On each occasion this has generated the
largest number of visitors to the events out of all our traceable marketing initiatives. Buying Business Travel is the most valuable publication for us
in the marketplace."
DAVID CHAPPLE, EVENT DIRECTOR
"The best travel read out there."
EDWARD CARNELL, MANAGING DIRECTOR, VISA SWIFT
what our readers say
"Buying Business Travel is an essential resource for anyone involved in the regular booking or purchasing of business travel and accommodation. It is the only industry magazine that I will take time out to read virtually cover-to-cover every issue."
NYKOLAS BROMLEY, TRAVEL BUYER, TESCO STORES LTD.
"In an ever changing and competitive market BBT continues to address appropriate issues both from the travel buyer and supplier's perspective - just one of the reasons why ITM is glad to support this publication."
PAUL TILSTONE, EXECUTIVE DIRECTOR
"Buying Business Travel is an invaluable source of news and information for anyone with the responsibility for procuring business travel and has firmly established itself as an authority within our industry."
TOM STONE - DIRECTOR, SIRIUS MANAGEMENT LIMITED
"Personally and professionally I find the magazine extremely useful. It is a quality magazine that tackles current issues and appeals to the requirements of discerning business travel buyers."
HANNAH BODILY, TRAVEL BUYER, ERNST & GALLO WINERY
"As a magazine it is attractive in it's appearance and easy to navigate. It stands apart from other travel magazines due to it's appearance and variety of articles which appear to be written in an easy to understand style ... not all the readers are experts in the fields of travel or travel management but the features in Buying Business Travel make it easy for all to understand what can be a complicated area of work."
PETER MACEY, MDDUS
|
